The GoEast Beyond Scholarship

In partnership with the Fudan University School of Management, GoEast is honored to offer our first scholarship for students who are interested in Chinese business. 


Scholarships Offered

The GoEast beyond scholarship is being offered to anyone who is either a student of GoEast or one of GoEast's partner schools and intends on attending the 2017 Fudan School of Management Summer Program (FDSMSP).

  • Full Scholarship $1600 USD (4 prizes)
  • Half Scholarship $800 USD (20 prizes)

What is the Fudan School of Management Summer Program?

The Fudan School of Management Summer School is an academic program that yields academic credits. It has two components:

  1. Students will advance their professional skills through knowledge exchanges with leaders in all levels and sectors of business
  2. Students will augment their experience with in-class lectures, seminars, case studies and a series of esteemed guest speakers. 


Week 1: Chinese Market Entry & Expansion – International Corporate

  • Day 1: Challenges and Opportunities in Current China’s Business Environment
  • Day 2: China Market Entry Strategy Case Study: Taobao vs Ebay 
  • Day 3: Chinese Leadership Style, Talent Management, Legal Environment and IPR Protection
  • Day 4: Visit Bosch International to learn the International Relations and Geopolitics of China
  • Day 5: Visit Infosys Campus

Week 2: Competing with Global Brands – Domestic Corporate

  • Day 1: Economic development in China and the Chinese cultural experience
  • Day 2: China’s c2c market including managing digital information systems, big data and ecommerce
  • Day 3: Social media and transformational social media with case study: Yesmywine
  • Day 4: Guest speaker
  • Day 5: Group work & presentation 

What Do Students Receive?

  • 3 Transferrable university level credits
  • A certificate issued by School of Management, Fudan University 
  • Become an alumni of Fudan University 
  • Network with Fudan students, alumni, and Shanghai businesses for further collaboration


  • $1600 USD
  • $80 Application Fee (waived if you apply through GoEast)


  1. June 5 - 16, 2017
  2. August 14 - 25, 2017

For more information visit


Eligibility and Requirements

  • You must have a valid passport
  • You must be a student of GoEast or one of GoEast's partner schools
  • You must use the scholarship money towards payment for a course at the 2017 Fudan School of Management Summer School